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RUVINE WHOLESALE · B2B PARTNERSHIP

Don't let customers become beautiful in your store just once.

The moment she checks out, one sentence earns you RM99 more.

Beyond the service fee, recommend a product that fits your store — that one sentence alone earns you RM99 more. 150+ lash studios, hair salons, beauty centers and pharmacies are already doing this, turning a one-time service into a retail business customers keep coming back for.

Become a Partner
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Market Validation,
Backed by Real Numbers.

50,000+

Over 5 bottles sold every hour

150+

SME Partners Across Malaysia

30,000+

Verified Customer Reviews

11

International Certifications

Wholesale Product Line

Three products, covering the three most common scenarios in your store

BEST SELLER

BEST SELLER Lash & Brow, Two-in-One

Lash Essence

Best moment to recommend: after lash extensions / after removal

✔ After 2–3 weeks of consistent use, natural lash improvement becomes visible

✔ Lightweight texture, never sticky

✔ Simple daily routine

✔ Safe to use alongside lash extensions

View more information →

Scalp · Root Care

Hair Essence

Best moment to recommend: after cut/perm/color / after scalp treatments

✔ After about 1 month of consistent use, scalp and hair condition begin to improve

✔ Refreshing, never greasy

✔ Suitable for men and women

✔ Simple daily scalp care

View more information →

Instant Brightening · Sun-Protecting Base

NUKD Dewy Cushion

Best moment to recommend: after beauty treatments / before heading out bare-faced

✔ Instantly brightens skin tone

✔ Lightweight, natural finish

✔ No complicated shade-matching

✔ Sun protection + base + skin care in one

View more information →

Loved by Customers

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Who's Already Selling RUVINE

Your customers are already ready to buy — they just haven't been given the option yet.

Lash Salons

After extensions, her biggest fear is her natural lashes getting weaker

Recommend Lash Essence as at-home care, so she remembers you after she leaves, and remembers to come back for more.

Pharmacies

What customers want is a daily beauty product they feel safe buying

JAKIM Halal certified, NPRA registered, fully certified, ready to shelve and sell without having to convince the customer yourself.

Hair Salons

After cutting, perming or coloring, the scalp's next step

Hair Essence is the most natural add-on recommendation, no extra service time, but it keeps you in her memory longer.

Beauty & Skincare Centres

The treatment ending doesn't mean the relationship does

Turn "after the treatment" into "ongoing spend", use the product to turn a single visit into a long-term customer relationship.

Wholesale Price & Margin

The bigger the order, the higher the margin — the top tier exceeds 50%.

Below is the partnership framework and margin structure across RUVINE's three core product lines. To protect a consistent price across all Malaysian stores, the exact wholesale price and margin range are shared one-on-one only with partners who submit an application — once you apply, we'll bring you a complete quote and talk it through directly.

Product Suggested Retail Price Wholesale Price🔒 Partner only Estimated Margin🔒 Partner only First Order Minimum
Lash Essence RM 188.00 / bottle RM██.██ ██% 10 pcs min
Hair Essence RM 188.00 / bottle RM██.██ ██% 10 pcs min
NUKD Dewy Cushion RM 65.00 / box RM██.██ ██% 10 boxes min

🔒 Wholesale price and margin are partner-exclusive information

To protect a consistent retail price across all stores, these two figures aren't shown publicly. Submit an application and we'll bring you a complete quote and reach out directly.

Apply to unlock pricing →
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Why Works in Retail

From aftercare advice once customers leave the salon, to product display and sales materials, RUVINE helps you turn a single in-store visit into a lasting customer relationship.

We Help Salons & Retailers Grow with Confidence.

High Demand & Value

Beauty that sells consistently.

Strong Brand & Strategy

Premium positioning that builds trust.

Trusted Quality

Safe, effective, and results-driven.

Ongoing Support

Marketing materials, continuous campaigns & more.

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Real Stores, Real Results

Certified by 11 Major International Standards

Backed by major international certifications, reflecting our commitment to uncompromising safety, quality, and excellence.

Certified by 11 Major International Standards

Backed by major international certifications, reflecting our commitment to uncompromising safety, quality, and excellence.

How We Help You Sell

Supplying stock is just the start — actually selling it is what matters.

Marketing Materials

Posters, standees, product photos — ready to use, no design work needed on your end.

Campaign Support

Monthly themed campaigns and promo mechanics, shared with you as they launch.

Product Training

Know the product, recommend with confidence, close more sales.

Dedicated Support

A real person to reach when you have questions — you're never left to figure it out alone.

Always Campaigning. Always Visible.

From TikTok LIVE to KOL collaboration, we keep the demand flowing to your shelf.

How to Get Started

Three steps to get selling.

1. Fill Out the Application Form

Tell us your store type and size, and we'll recommend the right product mix.

2. Receive Price List + Samples

Once your partnership plan is confirmed, you'll receive the full wholesale price list and product samples.

3. Start Selling

Your first order comes with new-partner perks, plus marketing materials and training to get you started.

Wholesale terms, display materials, and restocking perks vary by plan.

Get the Full Wholesale Plan

FAQ

Everything You Need to Know before Getting Started

Lash salons, hair salons, beauty centres, pharmacies and beauty retailers with a physical location, professional service or established sales channel may apply. We will recommend the right product mix for your business and customers.

RUVINE offers options for businesses of different sizes, so you can start at a level that suits your store. Full minimum-order requirements, product combinations and wholesale terms are provided after we review your business information.

Yes. After applying, you will receive the wholesale price list, recommended retail prices, partnership tiers and relevant benefits so you can evaluate the best option.

Yes. Depending on your plan, you may receive product training, recommendation guidance, images, promotional content and eligible display materials.

Delivery varies by stock availability, order quantity and location. We will provide an estimated dispatch and delivery timeline once your order is confirmed.

Yes, provided partners follow RUVINE’s approved sales-channel and recommended-pricing policies to protect healthy market pricing and partner margins.

For defective or delivery-damaged products, keep the item and purchase records and contact our team. Current partnership, return and guarantee policies will apply.

Yes. Current registration, Halal certification and testing documents for the relevant products can be provided for partner review.

Complete the partnership form at the bottom of the page. Once we understand your business, location and product interests, we will contact you with the most relevant proposal.

You will receive the full wholesale proposal, recommended retail prices, product information, partnership benefits and available sales support.

Tell us about your store, and we'll match you with the right plan.

Leave your store details and we'll provide product recommendations and partnership materials suited to your business type.

中文

Formula Logic

Activates Follicle Growth — Oligopeptide-1 (an EGF-like peptide) stimulates follicle cell proliferation, the core "follicle-activating peptide" behind the growth signal for lashes and brows.

Traditional Root-Strengthening Herbs — Polygonum Multiflorum extract is a classic TCM root-strengthening ingredient that nourishes follicles from the root; Panax Ginseng root extract improves circulation and strengthens follicle nutrient supply.

10 Amino Acids, Full-Spectrum Nourishment—Lysine, Arginine and other amino acids essential for keratin synthesis, a differentiator rarely seen in comparable products, strengthening hair structure comprehensively.

Shine and Strength, Less Breakage— Hydrolyzed silk protein gives silk-like shine and resilience, reducing lash breakage and shedding; suitable for both lashes and brows.

Star Ingredients

Oligopeptide-1, Polygonum Multiflorum Extract, Panax Ginseng Root Extract, Hydrolyzed Silk, 10-amino-acid nourishing complex (a core differentiator)

Versus false lashes / other lash serums

False lashes and extensions rely on being glued on , remove them and you're back to square one, and long-term wear can damage your natural lashes; most lash serums on the market also rely on a single active ingredient. Lash Essence is a full-spectrum formula combining 10 amino acids, peptides, and TCM botanicals , what grows in is your own real lashes. One product works for both lashes and brows, the prostaglandin-free design is safer, and it comes with a "2 bottles, no results, full refund" guarantee , not a short-term fix built on one ingredient.

Merchandising Notes (team reference, not an official policy)

The Money-Back Guarantee ("2 bottles, no results, full refund") is the strongest trust lever — ideal as a zero-risk trial hook, especially for extension escapees, postpartum mums, and Muslim beauty seekers. JAKIM certification plus the prostaglandin-free safety story can anchor long-term content, later extending into Hair Essence and NUKD to build category-wide trust.

Formula Logic

Strengthens Roots — Built around 12 TCM botanical extracts; Biota Orientalis leaf and Polygonum Multiflorum are traditional root-strengthening herbs that nourish follicles from the root, helping reduce hair loss concerns.

Awakens Follicle Vitality — Tripeptide-1, biotin and niacinamide work together — scientific peptides and vitamins support root nutrition and scalp microcirculation for a more complete, dual-track approach.

Soothing, Non-Irritating to the Scalp— Houttuynia cordata, purslane and other soothing ingredients care for sensitive scalps; a lightweight, fast-absorbing texture that's never oily or sticky, rinse-free for daily morning and night use.

Alcohol-Free Formula— A gentle formula with JAKIM Halal certification, safe for long-term care, suitable for daily use by men and women.

Star Ingredients

Houttuynia Cordata Extract, Biota Orientalis Leaf Extract, Tripeptide-1, Biotin (Vitamin B7), Niacinamide (Vitamin B3)

Versus typical hair growth tonics

Most hair growth products on the market take a single-track approach , either relying solely on a Minoxidil-type drug ingredient, or on a single herbal extract. Hair Essence combines 12 botanicals, scientific peptides, and vitamins in one complete formula: plant actives condition the scalp environment while peptides precisely support root nutrition. The texture is lightweight and never greasy , you can head out right after applying it , and it's alcohol-free with no drug-dependent ingredients, so stopping use doesn't cause a rebound in shedding. Not a single-ingredient tonic.

Merchandising Notes (team reference, not an official policy)

ositioned as a mid-to-premium "treatment course" product — 3 bottles equal one full course (about 3 months) , a good first Ruvine product for customers concerned about hair volume. The results timeline is clear (month 1: less shedding → month 2: new fine hairs → month 3: noticeably fuller), making it a strong entry point for ongoing content education and repeat purchase, later extending into Lash Essence and NUKD as the "bare-face confidence trio."

Formula Logic

Triple UV Protection — Ethylhexyl Methoxycinnamate, Benzophenone-3 and Ethylhexyl Salicylate form a triple chemical sunscreen system, no extra sunscreen needed for daily wear.

Botanical Skin-Care Matrix— 8 natural plant oils (lavender, Roman chamomile, camellia seed oil and more) plus evening primrose extract, real skin care while you wear makeup, not just a marketing claim.

Brightening & Repair — Niacinamide, Vitamin E and hydrolyzed pea protein help brighten tone, provide antioxidant support, and strengthen the skin barrier.

Safe Mineral Tinting — Three safe mineral pigments blend into a natural skin tone; one shade works across a range of skin tones, no need to agonize over shade-matching.

Star Ingredients

Hydrolyzed Pea Protein, Macadamia Oil, Milk Thistle Fruit Extract, Niacinamide (Vitamin B3), Vitamin E (Tocopherol)

Versus traditional liquid foundation / BB cream

Traditional liquid foundation and BB cream focus on coverage, with "skin care" often just a marketing claim, and they require shade-matching, brushes, and a full setting routine. NUKD combines tint, sun protection, and skin care in one, a cushion you tap on and go, ready in 30 seconds. One shade suits every skin tone, and the 8 plant oils provide real nourishment rather than synthetic fillers, not a base that relies on coverage alone.

Merchandising Notes (team reference, not an official policy)

Low decision barrier (one shade, tap-and-go cushion) makes it a great entry product for fast-paced customers and male customers — many customers discover Ruvine through NUKD first, then move on to Hair Essence and Lash Essence. Lead with "bare-faced good complexion" rather than "heavy coverage," and avoid inaccurate claims like "100% natural", use "botanical-powered formula" consistently instead.