She is more than
one thing.
THE BEGINNING
Ruvine began with a belief that beauty should not ask a woman to hide who she is. It should be a small, reliable part of the way she cares for herself—on ordinary mornings and during the chapters when she is finding her way back.
Created in 2021, Ruvine brings together simple rituals for hair, lashes and skin. Not to correct a woman, but to support what is naturally hers.
Ruiees shaped RUVINE with a simple belief: beauty should support a woman, never ask her to become someone else. Inspired by the quiet confidence that comes from caring for yourself, she helped turn this belief into RUVINE.
Her vision lives in every ritual we create — from hair and lashes to skin. Thoughtfully made to support what is already naturally hers.
In 2025, WANWAN stepped forward to carry RUVINE into its next chapter. With fresh energy and a modern vision, she continues our mission of helping every woman feel naturally beautiful and confident.
At RUVINE, beauty is not about hiding behind layers. It is lashes that flutter, hair that feels fuller, and skin that glows with ease — bringing out what is already within.
Today, RUVINE is more than a brand. Through Lash Essence, Hair Essence and Nukd Cushion, we create simple rituals that help every woman shine in her own way.
What we stand for
MEET YOUR RITUAL
