Ruvine Beauty
Where Beauty Begins
From Then to Now
Ruvine Brand Ex-founder
Ruiees Yap
Every story begins with a dream.
For RUVINE, that dream was born in 2021 through the vision of RUIEES YAP, our ex-founder, who believed beauty should be safe, effective, and empowering. With her passion and dedication, she laid the very first stones of what RUVINE is today—a brand built on love, care, and the promise of natural beauty.
At RUVINE, we believe that self-love is the foundation of happiness and fulfillment. By embracing habits of self-care, we nurture both body and mind, creating balance, harmony, and confidence from within. Our products go beyond beauty—they are crafted to elevate your lifestyle, combining personal care and wellness into a journey toward your best self.
RUVINE is more than just a brand; it is a belief. We are not only striving for beauty, but also for inner happiness, confidence, and well-being for all.
Ruvine Brand Founder
Wanwan
As time passed, our story unfolded into a new chapter. In 2025, WANWAN stepped forward to carry the baton. With fresh energy and a modern vision, she continues the mission of helping every woman feel naturally beautiful, confident, and timeless.
At RUVINE, we believe beauty isn’t about layers of makeup. It’s about lashes that flutter, fuller hair that shines, and skin that glows effortlessly. Each product is designed to bring out what’s already within.
Today, RUVINE is more than a brand—it’s a belief. Rooted in dedication, grown with vision, and guided by the promise that every woman deserves to love herself more each day. Through our Lash Essence, Hair Essence, and Nukd Cushion, we create simple yet powerful rituals that enhance your natural glow, so you can shine uniquely and confidently.
RUVINE is not just about beauty.
It’s about the woman behind the glow.
Ruvine - Beauty made effortless.
We believe beauty should feel effortless. We’re here to support every woman in her journey to glow from within — to feel beautiful, confident, and timeless, naturally. Because looking good shouldn’t take so much time. It should come from being more you.
Our Vision
Our Mission
Create beauty products that work.
Every formula we create is built around what matters: effectiveness without complication, confidence without pressure, and beauty that feels natural. Whether it’s longer lashes, fuller hair, or skin that glows quietly — Ruvine are here to help you enhance your natural glow and feel good. Because beauty shouldn’t feel like effort. It should feel like coming back to yourself.
Certified by 11 Major International Standards
Backed by major international certifications, reflecting our commitment to uncompromising safety, quality, and excellence.
Certified by 11 Major International Standards
Backed by major international certifications, reflecting our commitment to uncompromising safety, quality, and excellence.
Moments Captured
